Enterprise commerce optimisation
Conversion architecture, merchandising systems, PDP redesign, search-to-product journeys.
Design systems & governance
Token-based architecture, scalable components, accessibility-first standards.
AI as strategic leverage
I embed AI across discovery and experimentation to accelerate insight and validated decisions.
KPI-led product strategy
Hypothesis-driven optimisation, experimentation frameworks, analytics-aligned UX decision making.
Cross-functional leadership
Partnering with Product, Engineering, and Analytics to deliver scalable, feasible platforms.
End-to-end journey design
Structuring complex user flows across discovery, transaction, and service touchpoints.